How AI is reshaping recruitment and HR practices in Vietnam

The rise of AI in workforce management

Vietnam’s business landscape is gradually embracing artificial intelligence (AI), not just in customer-facing applications but also in internal operations. Large technology corporations such as FPT and Viettel have developed AI capabilities in cybersecurity, digital services, and data analytics. While there is no confirmed large-scale implementation of AI in human resources (HR) processes like automated recruitment, the increasing focus on digital transformation indicates potential future integration.

Local job platforms have already taken initial steps. TopCV, for instance, uses algorithm-based recommendations to suggest job matches to users, reflecting early adoption of machine learning techniques. VietnamWorks, another leading recruitment platform, has introduced automated resume screening to streamline candidate evaluation.

However, as AI becomes more integrated into workplace systems, global institutions such as the OECD have raised concerns about algorithmic bias and transparency. In previous reports, the OECD emphasizes the need for clear governance and ethical guidelines when using AI in labor markets, especially in decisions that directly affect workers’ rights and access to opportunities.

Human-machine collaboration and the path forward

Rather than eliminating human judgment, AI in recruitment is expected to operate as a support system - automating repetitive tasks while recruiters focus on complex evaluations. Hybrid models are emerging, where algorithms handle CV parsing and preliminary filtering, while final interviews and assessments remain human-led. This model is gaining ground among Vietnamese companies seeking both efficiency and fairness.

Candidates, in turn, are adjusting. Career consultants in Hanoi and Ho Chi Minh City now routinely advise job seekers to tailor their résumés for applicant tracking systems (ATS), using specific keywords and structured formatting. This shift highlights the growing need for digital literacy, even in basic job application processes.

At the same time, Vietnam’s edtech sector is responding with AI-powered tools for job preparation. Platforms such as Prep.vn and others are offering mock interviews, automated feedback on communication skills, and AI-based résumé review tools. These services are particularly popular among GenZ graduates, many of whom are entering a job market that values adaptability and tech fluency.

Nevertheless, the road ahead requires caution. Without transparency in how AI decisions are made, and without robust safeguards against bias, these tools could unintentionally reinforce existing inequalities. Ensuring that AI adoption in recruitment supports, not undermines, diversity and inclusion will be critical.

AI is already reshaping the way Vietnamese companies identify, assess, and manage talent. While the technology offers significant benefits in speed and scale, its long-term success depends on responsible implementation, ethical oversight, and continued human involvement.