DNVN - New research from Bayes Business School (formerly Cass), the University of Missouri, and the University of Arizona has uncovered the word properties that make slogans effective. The researchers discovered that the characteristics that make a slogan easier to process make it more likeable but less memorable, and vice versa.
DNVN - Nuclear power provides nearly 20% of the United States' electricity today. The United States has the largest nuclear fleet in the world, with 92 scattered reactors. Many of these power plants have been in operation for more than fifty years and are nearing the end of their expected lifespans.
DNVN - In a new study, University of California, Irvine astronomers describe how extraterrestrial life has the potential to exist on distant exoplanets inside a special area called the "terminator zone," which is a ring on planets that have one side that always faces its star and one side that is always dark.