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How Vietnamese Green-Tech SMEs are shaping the country’s sustainable future

DNVN - As Vietnam accelerates its transition toward a low-carbon economy, a growing number of SMEs are driving innovation in renewable energy, waste reduction, and sustainable transport. Their work reflects a broader shift in how science-driven and environmentally focused solutions reach communities across the country.

DNVN - New research from Bayes Business School (formerly Cass), the University of Missouri, and the University of Arizona has uncovered the word properties that make slogans effective. The researchers discovered that the characteristics that make a slogan easier to process make it more likeable but less memorable, and vice versa.