Business

Dam Rong 2 builds new rural areas from the OCOP value chain

DNVN - From coffee, durian, and Romaine pineapple to sturgeon, medicinal herbs… and other local products, Dam Rong 2 (Lam Dong) is viewing OCOP as an important direction to increase the value of agricultural products, reorganize production, and create more momentum for building new rural areas in the 2026-2030 period.

DNVN - New research from Bayes Business School (formerly Cass), the University of Missouri, and the University of Arizona has uncovered the word properties that make slogans effective. The researchers discovered that the characteristics that make a slogan easier to process make it more likeable but less memorable, and vice versa.