Business

OCOP value chains drive new-style rural development in Dam Rong 2

DNVN - From coffee, durian and Ro Men honey pineapple to sturgeon, medicinal herbs and culturally distinctive local goods, Dam Rong 2 Commune in Lam Dong Province is using the One Commune One Product (OCOP) Programme to add value to farm produce, reorganise production and create fresh momentum for new-style rural development in 2026-2030.

DNVN - New research from Bayes Business School (formerly Cass), the University of Missouri, and the University of Arizona has uncovered the word properties that make slogans effective. The researchers discovered that the characteristics that make a slogan easier to process make it more likeable but less memorable, and vice versa.